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MKT 229 - Principles of Integrated Marketing Communication

This guide organizes the relevant library and web based resources for students studying in the field of marketing.

Welcome to the MKT 229 Guide!

Your one-stop library resource for scholarly and non-scholarly books and ebooks, databases and journals, web resources, research tips and tools, and more on principles of integrated marketing communication or related topics! On this guide you'll also find information on library services, tools, and other web resources to help you write your papers, do your presentations, cite your sources, and more.

Use the blue buttons on the left to navigate through the guide and find what you need. Ask a librarian ( if you need additional assistance!

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