Library Resources
- Mintel Academic This link opens in a new windowSearch for industry profiles such as: Healthy Lifestyles, Nutrition and Performance Drinks, Digestive Health, and Snacking Motivations and Attitudes to find trend and demographic information.
- IBISWorld This link opens in a new windowSearch for industry reports such as Vitamin & Supplement Manufacturing in the US to find key external drivers and market performance.
- WGSN (World's Global Style Network) This link opens in a new windowLook in the "Trends" section at left for "Wellness"
- Business Source Ultimate - EBSCO This link opens in a new windowSearch for terms associated with the products such as: protein supplements, prebiotics, probiotics, vitamins, non-GMO, etc. in conjunction with terms related to business and marketing, for example: probiotics AND marketing.
- Reference Solutions - Data Axle This link opens in a new windowUse the U.S. Consumers/Lifestyles advanced search area to generate lists and counts of potential customers with a "Lifestyles" interest in "General Health & Exercise."
