Library Resources
- Sports Market Analytics (SMA) This link opens in a new windowUnder "Market Segments" click on College Sports to find market size, customer demographics, and technology use. Be sure to look at the "Sports Logo Apparel" section
- RKMA Market Research Handbooks This link opens in a new windowCheck out the Sports Marketing handbook. There are sections on Licensed Merchandise, Sports Fans, and Collegiate & High School Sports.
- Reference Solutions - Data Axle This link opens in a new windowUse the U.S. Consumers/Lifestyles advanced search to generate lists of potential customers with interests in specific sports in specific places.
- SPORTDiscus with Full Text - EBSCO This link opens in a new windowSearch for articles on the licensed apparel industry.
- WGSN (World's Global Style Network) This link opens in a new windowMany elements of this resource are potentially useful, such as the Fashion area under Trends, and anything under the Marketing and Retail headings.
