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MKT 331 - Business to Business Marketing

This guide provides information sources for secondary research in the field of marketing.

Sport Marketing

Recommended Resources: Market Plan Research

Company and Industry Resources

Demographic Information

Company and Industry Resources

Literature Search

The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for doing research on the subject of marketing plan research: