Skip to Main Content
Accessibility Information

MKT 229 - Principles of Integrated Marketing Communication

This guide organizes the relevant library and web based resources for students studying in the field of marketing.

Online Library Catalog


 

You can find books and eBooks by using the search box provided above to search the Online Library Catalog. The catalog is a list of all the print resources the library has (including print books, print journals, video games, audio books, and more) and also includes a record for most of our eBooks.

 

How to use the Online Library Catalog  |  Search Tips

eBook Databases


 

 

The databases listed on this drop down include ebooks (some also include other types of sources like articles).

Accessing eBooks

Browse for Print Books


Books are arranged on the shelves in the library by subject. We use the Library of Congress Classification System to assign call numbers to our materials so that materials on similar topics are next to each other on the shelves and patrons and staff can easily find what they need. You need to know a book's call number in order to get it off the shelf in the library.

If you'd like to browse our shelves, below is a selection of various reference sources that contain pricing information for advertising rates in various media:

Call Number Ranges
Call Number Range Subject
REF HF6105 .U5 M23 2010 Magazine dimensions
REF HF6146 .T42 T8 2010 TV dimensions
REF HF 6146 .T42 N38 2009-10 National TV Aces
REF HF 5905.S723 SRDS Business Publications
REF HF5905 .S745 SRDS TV & cable source
REF HF5905 .S7253 SRDS consumer magazine advertising source
REF HF5905 .S74 SRDS Radio advertising source
REF HF5905 .S723 2008 SRDS Business publication advertising source
REF HF5861 .S7 200 SRDS Direct marketing list source

Are you an online student who can't get to the library in person? Request a print book be mailed to you!