MKT 212 - Marketing Foundations Experience

FDO makes it easy to turn foundations into funders. It’s the only resource you need to search for the foundations most likely to give you grants and manage your prospects through to funding. A thorough database, comprising more than 140,000 grantmakers, that is updated weekly so you can count on the accuracy of results

Statista is one of the leading statistics companies on the internet. With a team of over 200 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.

Database of over 10.5 million public and private businesses.

Largest web-based industry research provider covering over 13,000 domestic and international industries. Shapiro Library provides access to US Industry Market Research, IExpert Summary Reports, Business Environment Database, US Specialized Industry Reports and Global Industry Reports. Watch a video overview of the new IBISWorld interface - please note that due to our authentication model personalization features are not available. The IBISWorld classic interface will be available until mid-2020. If you encounter a login page when accessing that link, please open it in a different browser.

A general business database containing academic journals, professional publications, and news. Search here for background information on nonprofits in general or organizations with a national scope.

Another general business database with a different mix of publications. Search for general information on nonprofits and organizations with a national scope.

NewsBank consolidates current and archived information from thousands of newspaper titles, as well as newswires, web editions, blogs, videos, broadcast transcripts, business journals, periodicals, government documents and other publications. Shapiro Library also subscribes to the current year of the Union Leader in color which includes ads

Full text of U.S. and international news sources. Includes coverage The New York Times and the Times of London, plus hundreds of other news sources and news wires

Coverage of U.S. business journals, newspapers and newswires

Use the "Search the News" section with the source type set to "All News" to search a variety of news sources including local newspapers which are likely to cover nonprofits that work in local or regional areas.

Newspaper that connects the nonprofit world with news, jobs, and ideas.

The leading provider of media rates and data. Library subscribes to: Business Publication Advertising Source; Consumer Magazine Advertising Source; Direct Marketing List Source; Newspaper Advertising Source; Radio Advertising Source; TV and Cable Source; and Interactive Advertising Source. Access Note: The database has a concurrent user limit. If you can't access SRDS please try again later. The Claritas 360 Platform can only be accessed via the latest 2 versions of Google Chrome.

Mintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market

Shapiro Library subscribes to a number of consumer behavior and marketing research handbooks in sports, leisure, entertainment and travel.

WGSN is the world’s leading trend authority for creative thinkers in over 94 countries. WGSN services cover consumer insights, fashion and lifestyle forecasting, data analytics, crowd-sourced design validation and expert advisory services. SNHU's subscription includes access to: Insight, Fashion, Lifestyle & Interiors, and Instock.