Sport Management Guide to Library and Research Resources
This guide organizes Shapiro Library's online resources and other internet websites that will assist sport management major students with their research.
Demographics, Economics, & Markets
- Sports Market Analytics (SMA) This link opens in a new windowSport, sport management,sport marketing information from Fitness Information Technology
- EASI Analytic Software: The Right Site This link opens in a new windowDemographic and market analysis reports. To access: Email ask@snhu.libanswers.com for username and password, please provide your student ID number.
- RKMA Market Research Handbooks This link opens in a new windowShapiro Library subscribes to a number of consumer behavior and marketing research handbooks in sports, leisure, entertainment and travel.
- Reference Solutions - Data Axle This link opens in a new windowDatabase of over 10.5 million public and private businesses.
- SAGE Data This link opens in a new windowProvides access to more than 18.9 billion data points from more than 70 source organizations.
- US Census Bureau This link opens in a new windowThe homepage of the US Census bureau is a portal to a wide range of demographic databases offering information on population, household activity and consumer spending.
- Bureau of Labor Statistics This link opens in a new windowThe BLS keeps and provides statistics on employment and unemployment and compensation among other topics. They also publish the excellent Occupational Outlook Handbook, which summarizes working conditions, pay, and training required for a wide range of occupations
- State and County Quickfacts This link opens in a new windowQuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more.
Looking for more?
For more resources on demographics and target market research, check out the Library Resources for Demographic Data page on our Demographics & Statistics guide.