Mobile Marketing
This guide is intended to help you identify and locate scholarly and non-scholarly resources (books, articles, etc.) on the subject of mobile marketing. On this guide you'll also find info on library services, research tips, career info., etc
Associations & Reports
Research & Reports
- 2011 Horizon Report2011 Horizon Report from leading research groups Educause and The New Media Consortium. Looks at key trends and forecasts of mobile adoption, as well as other technologies.
- Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2017–2022 White PaperWhite paper on mobile networks and trends from Cisco Visual Networking Index.
- Mintel Report: Mobile Phones (US)Mintel Reports deliver thorough market analysis while unraveling the complexities of consumer behavior. Intricate issues are examined with clarity, revealing marketing opportunities and weaknesses. Insightful and accurate information keeps you in touch with specific market landscapes as well as larger social trends
- MMA Public ResearchSeveral research reports freely available from the Mobile Marketing Association
- Pew Research Center | Mobile ResearchFrom the Pew Research Center's Internet & American Life Project. Find current reports on mobile topics and trends.
Associations
- Mobile Marketing Association (MMA)The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide.
- ITUITU is the United Nations specialized agency for information and communication technologies