This guide organizes library resources to help in identifying companies, locating data, and understanding the techniques, involved with identifying customer requirements and satisfying them by providing customers with appropriate products.
Welcome to the MKT 113 - Introduction to Marketing Guide!
Your one-stop library resource for scholarly and non-scholarly books and ebooks, databases and journals, web resources, research tips and tools, career information, and more on marketing or related topics! On this guide you'll also find information on library services, tools, and other web resources to help you write your papers, do your presentations, cite your sources, and more.
Use the blue buttons on the left to navigate through the guide and find what you need. Ask a librarian (firstname.lastname@example.org) if you need additional assistance!