Artificial Intelligence (AI) and Media Literacy
Key Components
The following infographic explores the key components and critical importance of AI literacy.
Artificial Intelligence (AI) Literacy
AI literacy means understanding how artificial intelligence works, recognizing its limitations, and knowing how to use it responsibly. AI tools generate responses based on patterns in their training data, but they do not have independent thought, reasoning, or real-world awareness. This means that AI can produce useful information, but it can also generate errors, bias, or misleading content.
An AI-literate user will:
- Know when and how to use AI tools effectively
- Question their outputs
- Apply critical thinking to ensure accuracy and ethical use
AI literacy has quickly become an essential skill in both academic and professional settings. In an academic setting, you will encounter AI in research, writing, and studying, and knowing how to evaluate AI-generated content will help you prevent misinformation and academic dishonesty. In the workplace, AI is used for data analysis, content creation, and automation, and employees who understand its strengths and weaknesses can use it more effectively while avoiding pitfalls like bias or overreliance.
By developing AI literacy, you will gain the ability to navigate an increasingly AI-driven world with confidence, because you will know how to use AI tools to enhance, not replace, your own critical thinking and decision-making skills.
References and Further Reading
- AI Literacy, Explained This link opens in a new windowKlein, A. (2023). AI Literacy, Explained. EducationWeek. https://www.edweek.org/technology/ai-literacy-explained/2023/05
- AI literacy: Closing the artificial intelligence skills gap This link opens in a new windowGomstyn, A. & Jonker, A. (2025). AI literacy: Closing the artificial intelligence skills gap. IBM. https://www.ibm.com/think/insights/ai-literacy
- AI Literacy in Teaching and Learning: A Durable Framework for Higher Education This link opens in a new windowKassorla, M., Georgieva, M., & Papini, A. (2024). AI Literacy in Teaching and Learning: A Durable Framework for Higher Education. EDUCAUSE. https://www.educause.edu/content/2024/ai-literacy-in-teaching-and-learning/executive-summary
- Algorithmic Literacy, AI Literacy and Responsible Generative AI Literacy This link opens in a new windowCox, A. (2024). Algorithmic Literacy, AI Literacy and Responsible Generative AI Literacy. Journal of Web Librarianship, 18(3), 93–110. https://doi.org/10.1080/19322909.2024.2395341
- Conceptualizing AI literacy: An exploratory review This link opens in a new windowNg, D. T. K., Leung, J. K. L., Chu, S. K. W., & Shen, M. Q. (2021). Conceptualizing AI literacy: An Exploratory Review. Computers and Education: Artificial Intelligence, 2(1). https://doi.org/10.1016/j.caeai.2021.100041
- GenAI as Digital Plastic: Understanding Synthetic Media Through Critical AI Literacy This link opens in a new windowRoe, J., Furze, L., & Perkins, M. (2025). GenAI as Digital Plastic: Understanding Synthetic Media Through Critical AI Literacy.
- How AI Literacy Affects Students' Educational Attainment in Online Learning: Testing a Structural Equation Model in Higher Education Context This link opens in a new windowXiao, J., Alibakhshi, G., Zamanpour, A., Zarei, M. A., Sherafat, S.,& Behzadpoor, S. (2024). How AI Literacy Affects Students’ Educational Attainment in Online Learning: Testing a Structural Equation Model in Higher Education Context. International Review of Research in Open and Distributed Learning, 25(3), 179–198.
- Student Guide to AI Literacy This link opens in a new windowStudent Guide to AI Literacy. (2019). MLA Style Center. https://style.mla.org/student-guide-to-ai-literacy/
- Understanding AI literacy This link opens in a new windowRoot, E.W., Muller, N., & Mahay, M. (2025). Understanding AI literacy. iapp. https://iapp.org/news/a/understanding-ai-literacy
- What is AI Literacy? Competencies and Design Considerations This link opens in a new windowLong, D., & Magerko, B. (2020). What is AI Literacy? Competencies and Design Considerations. Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, 1–16. https://doi.org/10.1145/3313831.3376727