This guide is intended to help you identify and locate scholarly and non-scholarly resources (books, articles, open web resources, etc.) for MBA 560. On this guide you'll also find info. on library services, research tips, career info., etc
MBA-560 focuses on brand management and how marketing should be approached as a partner in strategic decision making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation. SWOT analysis and the marketing mix will be covered in a decision making focus, together with the programmatic themes of globalization, leadership, teamwork and ethics.
As you journey throughout each module, the MBA-560 Library Resource Guide is your one-stop library resource for databases, scholarly and non-scholarly resources, professional associations, research tips and tools, career information, and more.
Use the blue buttons on the left to navigate through the guide and find what you need. Ask a librarian (firstname.lastname@example.org) if you need additional assistance!
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