Demographics & Statistics
This guide is intended to help you identify and locate scholarly and non-scholarly resources (books, articles, etc.) on the subject of demographics and statistical information.
Library Resources for Demographic Data
Mintel Academic
- Mintel Academic This link opens in a new windowMintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market
Other Library Databases
- Euromonitor Passport This link opens in a new windowPassport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide.
- Statista This link opens in a new windowStatista is one of the leading statistics companies on the internet. With a team of over 200 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.
- EASI Analytic Software: The Right Site This link opens in a new windowDemographic and market analysis reports. To access: Email ask@snhu.libanswers.com for username and password, please provide your student ID number.
- Reference Solutions - Data Axle This link opens in a new windowDatabase of over 10.5 million public and private businesses.
- SAGE Data This link opens in a new windowProvides access to more than 18.9 billion data points from more than 70 source organizations.
Claritas Data
See the following FAQ for guidance on finding Claritas demographic data in SAGE Data, as well as tips on using Reference Solutions - Data Axle for consumer market research:
Web Resources for Consumer Demographics
- Bureau of Labor Statistics: American Time Use Survey This link opens in a new windowMeasures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing
- Consumer Expenditure Survey This link opens in a new windowProvides data on expenditures, income, and demographic characteristics of consumers in the United States.
- Nielsen Reports This link opens in a new windowA market research firm who conducts large-scale opinion polls and targeted trends watch on consumers’ views and behaviors world-wide.
- Bureau of Labor Statistics This link opens in a new windowThe BLS keeps and provides statistics on employment and unemployment and compensation among other topics. They also publish the excellent Occupational Outlook Handbook, which summarizes working conditions, pay, and training required for a wide range of occupations
- State and County Quickfacts This link opens in a new windowQuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more.