Demographics & Statistics
This guide is intended to help you identify and locate scholarly and non-scholarly resources (books, articles, etc.) on the subject of demographics and statistical information.
Library Resources for Demographic Data
Mintel Academic
- Mintel Academic This link opens in a new windowMintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market
Other Library Databases
- Euromonitor Passport This link opens in a new windowPassport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide.
- Statista This link opens in a new windowStatista is one of the leading statistics companies on the internet. With a team of over 200 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.
- EASI Analytic Software: The Right Site This link opens in a new windowDemographic and market analysis reports. To access: Email ask@snhu.libanswers.com for username and password, please provide your student ID number.
- SRDS Media Planning Platform This link opens in a new windowThe leading provider of media rates and data. Library subscribes to: Business Publication Advertising Source; Consumer Magazine Advertising Source; Direct Marketing List Source; Newspaper Advertising Source; Radio Advertising Source; TV and Cable Source; and Interactive Advertising Source. Access Note: The database has a concurrent user limit. If you can't access SRDS please try again later. The Claritas 360 Platform can only be accessed via the latest 2 versions of Google Chrome.
Please see the below FAQs for help with setting up reports in the SRDS database: