MKT 320 & HOS 320 - Sales Management
This guide was developed for MKT 320 & HOS 320 students to help identify Shapiro Library resources for use in their course assignments and project.
Background & History
Recommended Databases
The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for finding company background and history information:
- Business Insights: Essentials - Gale This link opens in a new windowNewspapers, magazines and scholarly (peer-reviewed) journals, and reports in business disciplines as well as company profiles, company histories and S.W.O.T analysis reports
- Business Source Ultimate - EBSCO This link opens in a new windowSearch for company and select "Company Profiles" under Source Type limiter.
- D&B Hoovers This link opens in a new windowD&B Hoovers — which combines the best of the former Hoovers solution, insights-rich Dun & Bradstreet data, and the robust Avention OneSource platform — offers deeper insights on your most important industries, accounts, and contacts. It offers one-of-a-kind functionality to help you quickly analyze and understand companies at a level that was previously unheard of. SNHU’s subscription includes CRUSH and One Stop Reports. FAQ: Where can I find income statements and balance sheets? Please log out of D&B Hoovers when you are finished using the database. Note: Some users are reporting errors, such as requests for a password pop up when attempting to access from off-campus.
Please try clearing your browser's cookies/cache. Please also try a different browser. - Mergent ARCHIVES This link opens in a new windowAn online database that provides access to a vast archive of company, equity and industry information, including the 'Moody's Manuals' from inception;
Books
The following books are a sample of our library books and ebooks on the subject of sales management. For more books and ebooks please search the Online Library Catalog or ask a librarian for help.
- International Directory of Company Histories by Gale/Cengage LearningCall Number: Available OnlinePublication Date: multiple editions