MKT 320 & HOS 320 - Sales Management
This guide was developed for MKT 320 & HOS 320 students to help identify Shapiro Library resources for use in their course assignments and project.
Competitors & Industry
Recommended Databases
The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for finding competitors and industry information:
- Value Line This link opens in a new windowInformation on stocks, mutual funds, options and convertibles.
- MarketLine (Explorer) This link opens in a new windowQuality business reports including company profiles, market reports, industry outlooks and country economic and demographic conditions. To access data click "Explorer" under Cross Industry Intelligence Center.
- D&B Hoovers This link opens in a new windowD&B Hoovers — which combines the best of the former Hoovers solution, insights-rich Dun & Bradstreet data, and the robust Avention OneSource platform — offers deeper insights on your most important industries, accounts, and contacts. It offers one-of-a-kind functionality to help you quickly analyze and understand companies at a level that was previously unheard of. SNHU’s subscription includes CRUSH and One Stop Reports. FAQ: Where can I find income statements and balance sheets? Please log out of D&B Hoovers when you are finished using the database. Note: Some users are reporting errors, such as requests for a password pop up when attempting to access from off-campus.
Please try clearing your browser's cookies/cache. Please also try a different browser. - Reference Solutions - Data Axle This link opens in a new windowDatabase of over 10.5 million public and private businesses.
