This guide provides information sources for secondary research in the field of marketing.
Competitors & Industry
The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for doing research on the subject of competitors and industry:
D&B Hoovers — which combines the best of the former Hoovers solution, insights-rich Dun & Bradstreet data, and the robust Avention OneSource platform — offers deeper insights on your most important industries, accounts, and contacts. It offers one-of-a-kind functionality to help you quickly analyze and understand companies at a level that was previously unheard of. SNHU’s subscription includes CRUSH and One Stop Reports. FAQ: Where can I find income statements and balance sheets? Please log out of D&B Hoovers when you are finished using the database. Note: Some users are reporting errors, such as requests for a password pop up when attempting to access from off-campus.
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