Graphic Design

Graphic Design Market Research

Research is a critical part of the design process and there are a variety of research methodologies. Research gives graphic designers an understanding of the client’s company, product or service, their industry and competitors, and provides insight into current users or the intended target audience.

Throughout the BA.GDM program, you will be asked to perform different types of research to inform your designs. The resources found here will help support you in the research process.