MBA 560 - Marketing and Strategy
This guide is intended to help you identify and locate scholarly and non-scholarly resources (books, articles, open web resources, etc.) for MBA 560. On this guide you'll also find info. on library services, research tips, career info., etc
Key Journals
Recommended Databases
In addition to the key journals to the left, you can explore further journals by researching the following databases filled with articles, eBooks, statistics, and much more from thousands of reputable sources. The following is a list of some of the best databases for doing research on the subject of marketing and strategy:
- ABI/INFORM Collection - ProQuest This link opens in a new windowMajor source for academic journals, trade publications, market and industry research reports, company annual reports, dissertations, and working papers. Also contains country profiles and economic forecasts for most major economies.
- Business Source Ultimate - EBSCO This link opens in a new windowExplore this database to find journals, magazines, newspapers, and company reports in a variety of business disciplines, including marketing, branding, consumer behavior, pricing, promotion, social media marketing, digital marketing, business ethics, market analysis, marketing campaigns, and strategic planning theories, frameworks, tools, and best practices.
- Business Insights: Global - Gale This link opens in a new windowFor business professionals, entrepreneurs, students, and general researchers, Gale Business Insights: Global delivers comprehensive international business intelligence, compiled into a logical, usable context. This database includes case studies. Watch this video overview of Business Insights: Global.
- MarketLine (Explorer) This link opens in a new windowQuality business reports including company profiles, market reports, industry outlooks and country economic and demographic conditions.
- Mergent INTELLECT This link opens in a new windowExplore U.S and international business data, industry news, facts, executive contact information, the ability to access industry profiles and much more.
- Mintel Academic This link opens in a new windowMintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.
- RKMA Market Research Handbooks This link opens in a new windowShapiro Library subscribes to a number of business-to-business marketing, consumer behavior and marketing, consumer use of the internet and mobile web, entertainment, media, and advertising market research, and much more.
Google Scholar
It's true that you can find some high-quality, scholarly articles online. If you're going to search online for articles, make sure to evaluate your sources thoroughly. Check out our Google Like a Librarian guide for search tips or ask a librarian (ask@snhu.libanswers.com) if you need more help.