MKT 320 & HOS 320 - Sales Management
This guide was developed for MKT 320 & HOS 320 students to help identify Shapiro Library resources for use in their course assignments and project.
SWOT Analysis
Recommended Databases
The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for finding SWOT Analysis:
- Business Source Ultimate - EBSCO This link opens in a new windowBusiness Source Ultimate includes news articles, peer-reviewed articles, case studies, country economic reports. It also includes company profiles, SWOT analyses, and interviews with executives and analysts.
- Nexis Uni This link opens in a new windowNexis Uni provides full-text access to over 15,000 news, business, and legal sources. News coverage includes deep archives and the latest stories. Use the Company Dossier module to retrieve detailed company information and financial performance measures. The Company Dossier module also allows you to identify and compare companies matching specific criteria. This product also provides access to the renowned Shepard's Citations service for all federal and state court cases 1789-present. Nexis Uni is the new platform to replace LexisNexis Academic, which has been phased out by the vendor.
- MarketLine (Explorer) This link opens in a new windowQuality business reports including company profiles, market reports, industry outlooks and country economic and demographic conditions. To access data click "Explorer" under Cross Industry Intelligence Center.
