MKT 320 & HOS 320 - Sales Management
This guide was developed for MKT 320 & HOS 320 students to help identify Shapiro Library resources for use in their course assignments and project.
Analysis & Evaluations
Recommended Databases
The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for finding analysis & evaluation information:
- Nexis Uni This link opens in a new windowUnder "Discover Topics" click on Business, then select Company Dossiers (a new tab/window will open). Search for a company and then look for the "News" limiter on the right-hand side. Select "Top Publications" and then select "Transcripts." A number of these transcripts may contain the conversation between the company CEO and investment analysts and bankers.
- Value Line This link opens in a new windowInformation on stocks, mutual funds, options and convertibles.