Marketing - Social Media Marketing
This LibGuide will identify Shapiro Library's online resources relevant to the Social Media Marketing program as well as any student researching in the field of social media marketing. Click on the tab of your choice for links and more information.
Finding Demographic & Market Information
Recommended Databases
- SRDS Media Planning Platform This link opens in a new windowThe leading provider of media rates and data. Library subscribes to: Business Publication Advertising Source; Consumer Magazine Advertising Source; Direct Marketing List Source; Newspaper Advertising Source; Radio Advertising Source; TV and Cable Source; and Interactive Advertising Source. Access Note: The database has a concurrent user limit. If you can't access SRDS please try again later. The Claritas 360 Platform can only be accessed via the latest 2 versions of Google Chrome.
- EASI Analytic Software: The Right Site This link opens in a new windowDemographic and market analysis reports. To access: Email ask@snhu.libanswers.com for username and password, please provide your student ID number.
- RKMA Market Research Handbooks This link opens in a new windowShapiro Library subscribes to a number of consumer behavior and marketing research handbooks in sports, leisure, entertainment and travel.
Web Resources
- Bureau of Labor StatisticsThe BLS keeps and provides statistics on employment and unemployment and compensation among other topics. They also publish the excellent Occupational Outlook Handbook, which summarizes working conditions, pay, and training required for a wide range of occupations
- US Census BureauThe homepage of the US Census bureau is a portal to a wide range of demographic databases offering information on population, household activity and consumer spending.
- Current Industrial ReportsThe Current Industrial Report (CIR) program has been providing monthly, quarterly and annual measures of industrial activity for many years. The primary objective of the CIR program is to produce timely, accurate data on production and shipments
- State and County QuickfactsEasy to use website from the US Census Bureau. Provides comparative data for each state and county for 33 categories divided into three groups: Population, Business & Geography.
- U.S. Census Bureau: Current Industrial ReportsThe Current Industrial Report (CIR) program has been providing monthly, quarterly, and annual measures of industrial activity for many years. The primary objective of the CIR program is to produce timely, accurate data on production and shipments of selected products. The data are used to satisfy economic policy needs and for market analysis, forecasting, and decision-making in the private sector.
Books
Ultimate Guide to Facebook Advertising by Call Number: Available OnlineISBN: 9781599185460Publication Date: 2015-02-03
The Everything Guide to Customer Engagement by Call Number: Available OnlineISBN: 9781440580550Publication Date: 2014-09-18
Viral Marketing Within Social Networking Sites by Call Number: Available OnlineISBN: 9783842899223Publication Date: 2013-06-01
