MKT 337 - Marketing Research

Business Source Ultimate includes news articles, peer-reviewed articles, case studies, country economic reports. It also includes company profiles, SWOT analyses, and interviews with executives and analysts.

Nexis Uni provides full-text access to over 15,000 news, business, and legal sources. News coverage includes deep archives and the latest stories. Use the Company Dossier module to retrieve detailed company information and financial performance measures. The Company Dossier module also allows you to identify and compare companies matching specific criteria. This product also provides access to the renowned Shepard's Citations service for all federal and state court cases 1789-present. Nexis Uni is the new platform to replace LexisNexis Academic, which has been phased out by the vendor.

Major source for academic journals, trade publications, market and industry research reports, company annual reports, dissertations, and working papers. Also contains country profiles and economic forecasts for most major economies.

Provides full-text access to journals in management, HR, marketing, the sciences and technology.

Supports curriculum and independent research by offering 1,700 cases from around the world.

Newspapers, magazines and scholarly (peer-reviewed) journals, and reports in business disciplines as well as company profiles, company histories and S.W.O.T analysis reports

D&B Hoovers — which combines the best of the former Hoovers solution, insights-rich Dun & Bradstreet data, and the robust Avention OneSource platform — offers deeper insights on your most important industries, accounts, and contacts. It offers one-of-a-kind functionality to help you quickly analyze and understand companies at a level that was previously unheard of. SNHU’s subscription includes CRUSH and One Stop Reports. FAQ: Where can I find income statements and balance sheets? Please log out of D&B Hoovers when you are finished using the database. Note: Some users are reporting errors, such as requests for a password pop up when attempting to access from off-campus.
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In-depth public and private company profiles, financial information, and industry overviews. Includes Mergent EventsData, Mergent Horizon, and Investext. Read this FAQ for information on how to access and use Investext. Read this FAQ on how to access income statements and balance sheets in Mergent Online. Read this FAQ for information on Mergent Horizon.