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Shapiro Library

MKT 337 - Marketing Research

This guide provides information sources for secondary research in the field of marketing.

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Recommended Databases


The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for doing research on the subject of MKT 337:

Google Scholar


It's true that you can find some high-quality, scholarly articles online. If you're going to search online for articles, make sure to evaluate your sources thoroughly. Check out our Google Like a Librarian guide for search tips or ask a librarian (ask@snhu.libanswers.com) if you need more help.

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