MKT 337 - Marketing Research

Newspapers, magazines and scholarly (peer-reviewed) journals, and reports in business disciplines as well as company profiles, company histories and S.W.O.T analysis reports

Quality business reports including company profiles, market reports, industry outlooks and country economic and demographic conditions. To access data click "Explorer" under Cross Industry Intelligence Center.

Business Source Ultimate includes news articles, peer-reviewed articles, case studies, country economic reports. It also includes company profiles, SWOT analyses, and interviews with executives and analysts.

D&B Hoovers — which combines the best of the former Hoovers solution, insights-rich Dun & Bradstreet data, and the robust Avention OneSource platform — offers deeper insights on your most important industries, accounts, and contacts. It offers one-of-a-kind functionality to help you quickly analyze and understand companies at a level that was previously unheard of. SNHU’s subscription includes CRUSH and One Stop Reports. FAQ: Where can I find income statements and balance sheets? Please log out of D&B Hoovers when you are finished using the database. Note: Some users are reporting errors, such as requests for a password pop up when attempting to access from off-campus.
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In-depth public and private company profiles, financial information, and industry overviews. Includes Mergent EventsData, Mergent Horizon, and Investext. Read this FAQ for information on how to access and use Investext. Read this FAQ on how to access income statements and balance sheets in Mergent Online. Read this FAQ for information on Mergent Horizon.