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Shapiro Library

MKT 500 - Marketing Strategies

This guide identifies library-based and other internet sources that can be utilized to complete Dr. Spirou's 10 Point company analysis project.

Organizational Strategy for Growth


Company Annual Report - President's letter to the stockholders

Literature Search in: Business Source UltimateABI/INFORMWall Street JournalNexis Uni, and other business news databases

Lexis-Nexis - Companies - Company Dossier - Top Publications - Transcripts as outlined in Point # 6