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Shapiro Library

MKT 500 - Marketing Strategies

This guide identifies library-based and other internet sources that can be utilized to complete Dr. Spirou's 10 Point company analysis project.

NAICS & SIC Classifications


The North American Industry Classification System (NAICS) is "is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy."