MKT 630 - Market Research
This guide organizes library and open web resources pertinent to research statistics and data used in analysis in market research projects.
Demographics and Markets
Library Databases
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EASI Analytic Software: The Right Site This link opens in a new windowDemographic and market analysis reports. To access: Email ask@snhu.libanswers.com for username and password, please provide your student ID number.
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Mintel Academic This link opens in a new windowMintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market
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RKMA Market Research Handbooks This link opens in a new windowShapiro Library subscribes to a number of consumer behavior and marketing research handbooks in sports, leisure, entertainment and travel.
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Reference Solutions - Data Axle This link opens in a new windowDatabase of over 10.5 million public and private businesses.
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SAGE Data This link opens in a new windowProvides access to more than 18.9 billion data points from more than 70 source organizations.
Web Resources
The following web resources have been compiled by a librarian and may be useful in your research but don't forget to always evaluate any websites you use!
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Bureau of Labor Statistics This link opens in a new windowThe BLS keeps and provides statistics on employment and unemployment and compensation among other topics. They also publish the excellent Occupational Outlook Handbook, which summarizes working conditions, pay, and training required for a wide range of occupations
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US Census Bureau This link opens in a new windowThe homepage of the US Census bureau is a portal to a wide range of demographic databases offering information on population, household activity and consumer spending.
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Current Industrial Reports This link opens in a new windowThe Current Industrial Report (CIR) program has been providing monthly, quarterly and annual measures of industrial activity for many years. The primary objective of the CIR program is to produce timely, accurate data on production and shipments
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State and County Quickfacts This link opens in a new windowQuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more.