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Shapiro Library

MKT 630 - Market Research

This guide organizes library and open web resources pertinent to research statistics and data used in analysis in market research projects.

Top Ten Benefits of Building Strong Brands


  1. Increased revenues and market share
  2. Decreased price sensitivity
  3. Increased customer loyalty
  4. Additional leverage with vendors and retailers (for manufacturers)
  5. Increased profitability
  6. Increased stock price, shareholder value and sale value
  7. Increased clarity of vision
  8. Increased ability to mobilize an organization's people and focus its activities
  9. Increased ability to expand into new product and service categories
  10. Increased ability to attract and retain high quality employees

Welcome to the MKT 630 Guide!


Your one-stop library resource for scholarly and non-scholarly books and ebooks, databases and journals, web resources, research tips and tools, career information, and more on market research or related topics! On this guide you'll also find information on library services, tools, and other web resources to help you write your papers, do your presentations, cite your sources, and more.

Use the blue buttons on the left to navigate through the guide and find what you need. Ask a librarian (ask@snhu.libanswers.com) if you need additional assistance!

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