eBooks
- RKMA Market Research Handbooks This link opens in a new windowShapiro Library subscribes to a number of consumer behavior and marketing research handbooks in sports, leisure, entertainment and travel.
AP Citations
Recommended Databases
The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for doing research on the subject of PR Writing:
- Mintel Academic This link opens in a new windowMintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market
- Sports Market Analytics (SMA) This link opens in a new windowSport, sport management,sport marketing information from Fitness Information Technology
- SRDS Media Planning Platform This link opens in a new windowThe leading provider of media rates and data. Library subscribes to: Business Publication Advertising Source; Consumer Magazine Advertising Source; Direct Marketing List Source; Newspaper Advertising Source; Radio Advertising Source; TV and Cable Source; and Interactive Advertising Source. Access Note: The database has a concurrent user limit. If you can't access SRDS please try again later. The Claritas 360 Platform can only be accessed via the latest 2 versions of Google Chrome.
- Statista This link opens in a new windowStatista is one of the leading statistics companies on the internet. With a team of over 200 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.
- EASI Analytic Software: The Right Site This link opens in a new windowDemographic and market analysis reports. To access: Contact the Reference Desk (ext. 2161) or ask@snhu.libanswers.com for username and password, please provide your student ID number.
- Statistical Abstract of the U.S. - ProQuest This link opens in a new windowComprehensive summary of statistics on the social, political, and economic organization of the United States.
- Nexis Uni This link opens in a new windowNexis Uni provides full-text access to over 15,000 news, business, and legal sources. News coverage includes deep archives and the latest stories. Use the Company Dossier module to retrieve detailed company information and financial performance measures. The Company Dossier module also allows you to identify and compare companies matching specific criteria. This product also provides access to the renowned Shepard's Citations service for all federal and state court cases 1789-present. Nexis Uni is the new platform to replace LexisNexis Academic, which has been phased out by the vendor.
- IBISWorld This link opens in a new windowLargest web-based industry research provider covering over 13,000 domestic and international industries. Shapiro Library provides access to US Industry Market Research, IExpert Summary Reports, Business Environment Database, US Specialized Industry Reports and Global Industry Reports. Watch a video overview of the new IBISWorld interface - please note that due to our authentication model personalization features are not available. The IBISWorld classic interface will be available until mid-2020. If you encounter a login page when accessing that link, please open it in a different browser.
- MarketLine This link opens in a new windowQuality business reports including company profiles, market reports, industry outlooks and country economic and demographic conditions.
Web Resources
The following web resources have been compiled by a librarian and may be useful in your research but don't forget to always evaluate any websites you use!
- Bureau of Labor StatisticsThe BLS keeps and provides statistics on employment and unemployment and compensation among other topics. They also publish the excellent Occupational Outlook Handbook, which summarizes working conditions, pay, and training required for a wide range of occupations
- State and County QuickfactsEasy to use website from the US Census Bureau. Provides comparative data for each state and county for 33 categories divided into three groups: Population, Business & Geography.
- US Census BureauThe homepage of the US Census bureau is a portal to a wide range of demographic databases offering information on population, household activity and consumer spending.