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Shapiro Library

MKT 265 - Social Media and Marketing Communications

This guide was developed for MKT 265 students to help identify Shapiro Library resources for use in their course assignments and project.

Company Overview


Products

You can also identify a company's product assortment from their web page. Try to identify the corporate web page by doing a Google search for (company name) AND corporate, or (company name) AND investors. Look for annual reports or pages related to brands.

Target Market


You can also search Google industry groups or individual companies that provide reports that include demographic information. Be sure that this information is coming from organizations that you know are reliable.

Competitors


Financial Overview