Home - MKT 265 - Social Media and Marketing Communications - Research Guides at Southern New Hampshire University

Citing Business Resources

Project Outline

Final Project Outline

Company Overview

D&B Hoovers This link opens in a new window
D&B Hoovers — which combines the best of the former Hoovers solution, insights-rich Dun & Bradstreet data, and the robust Avention OneSource platform — offers deeper insights on your most important industries, accounts, and contacts. It offers one-of-a-kind functionality to help you quickly analyze and understand companies at a level that was previously unheard of. SNHU’s subscription includes CRUSH and One Stop Reports. FAQ: Where can I find income statements and balance sheets? Please log out of D&B Hoovers when you are finished using the database. Note: Some users are reporting errors, such as requests for a password pop up when attempting to access from off-campus.
Please try clearing your browser's cookies/cache. Please also try a different browser.
MarketLine This link opens in a new window
Click on "History" in a company profile. Recent history will be at the bottom.
Mergent ONLINE This link opens in a new window
In-depth public and private company profiles, financial information, and industry overviews. Includes Mergent EventsData, Mergent Horizon, and Investext. Read this FAQ for information on how to access and use Investext. Read this FAQ on how to access income statements and balance sheets in Mergent Online. Read this FAQ for information on Mergent Horizon.
Business Source Ultimate - EBSCO This link opens in a new window
Business Source Ultimate includes news articles, peer-reviewed articles, case studies, country economic reports. It also includes company profiles, SWOT analyses, and interviews with executives and analysts.
Nexis Uni This link opens in a new window
Use the "Search The News" option at lower left to search a variety of news resources.

Products

Business Insights: Essentials - Gale This link opens in a new window
Click on "Brands" in a company profile.
D&B Hoovers This link opens in a new window
D&B Hoovers — which combines the best of the former Hoovers solution, insights-rich Dun & Bradstreet data, and the robust Avention OneSource platform — offers deeper insights on your most important industries, accounts, and contacts. It offers one-of-a-kind functionality to help you quickly analyze and understand companies at a level that was previously unheard of. SNHU’s subscription includes CRUSH and One Stop Reports. FAQ: Where can I find income statements and balance sheets? Please log out of D&B Hoovers when you are finished using the database. Note: Some users are reporting errors, such as requests for a password pop up when attempting to access from off-campus.
Please try clearing your browser's cookies/cache. Please also try a different browser.
Business Source Ultimate - EBSCO This link opens in a new window
Business Source Ultimate includes news articles, peer-reviewed articles, case studies, country economic reports. It also includes company profiles, SWOT analyses, and interviews with executives and analysts.
Nexis Uni This link opens in a new window
Search news for your company's name and the name of a specific product.

You can also identify a company's product assortment from their web page. Try to identify the corporate web page by doing a Google search for (company name) AND corporate, or (company name) AND investors. Look for annual reports or pages related to brands.

Target Market

Mintel Academic This link opens in a new window
Click "Create Profile" to make a log-in. Browse or search for the industry that best represents your company.
SRDS Media Planning Platform This link opens in a new window
The Nielsen Segmentation & Market Solutions area allows for the creation of in-depth demographic reports.
RKMA Market Research Handbooks This link opens in a new window
Consumer behavior and market research handbooks. Some contain consumer demographic information.
IBISWorld This link opens in a new window
Industry research reports. Look under "Products & Markets" for "Demand Determinants" and "Major Markets."
Business Source Ultimate - EBSCO This link opens in a new window
Business Source Ultimate includes news articles, peer-reviewed articles, case studies, country economic reports. It also includes company profiles, SWOT analyses, and interviews with executives and analysts.
Nexis Uni This link opens in a new window
Search for news articles describing your target market.

You can also search Google industry groups or individual companies that provide reports that include demographic information. Be sure that this information is coming from organizations that you know are reliable.

Competitors

Mergent INTELLECT This link opens in a new window
Select "Competitors List" from company profile
MarketLine This link opens in a new window
Click on "Key Competitors" within a company profile.

Financial Overview

Mergent INTELLECT This link opens in a new window
Click on "Financial Details" in the company profile.
D&B Hoovers This link opens in a new window
D&B Hoovers — which combines the best of the former Hoovers solution, insights-rich Dun & Bradstreet data, and the robust Avention OneSource platform — offers deeper insights on your most important industries, accounts, and contacts. It offers one-of-a-kind functionality to help you quickly analyze and understand companies at a level that was previously unheard of. SNHU’s subscription includes CRUSH and One Stop Reports. FAQ: Where can I find income statements and balance sheets? Please log out of D&B Hoovers when you are finished using the database. Note: Some users are reporting errors, such as requests for a password pop up when attempting to access from off-campus.
Please try clearing your browser's cookies/cache. Please also try a different browser.
Business Insights: Global - Gale This link opens in a new window
Click on "Financials" under related content on a company profile page.

Set "Period" to "Last 3."