Citing Business Resources
Project Outline
Company Overview
- D&B Hoovers This link opens in a new windowD&B Hoovers — which combines the best of the former Hoovers solution, insights-rich Dun & Bradstreet data, and the robust Avention OneSource platform — offers deeper insights on your most important industries, accounts, and contacts. It offers one-of-a-kind functionality to help you quickly analyze and understand companies at a level that was previously unheard of. SNHU’s subscription includes CRUSH and One Stop Reports. FAQ: Where can I find income statements and balance sheets? Please log out of D&B Hoovers when you are finished using the database. Note: Some users are reporting errors, such as requests for a password pop up when attempting to access from off-campus.
Please try clearing your browser's cookies/cache. Please also try a different browser. - MarketLine This link opens in a new windowClick on "History" in a company profile. Recent history will be at the bottom.
- Mergent ONLINE This link opens in a new windowIn-depth public and private company profiles, financial information, and industry overviews. Includes Mergent EventsData, Mergent Horizon, and Investext. Read this FAQ for information on how to access and use Investext. Read this FAQ on how to access income statements and balance sheets in Mergent Online. Read this FAQ for information on Mergent Horizon.
- Business Source Ultimate - EBSCO This link opens in a new windowBusiness Source Ultimate includes news articles, peer-reviewed articles, case studies, country economic reports. It also includes company profiles, SWOT analyses, and interviews with executives and analysts.
- Nexis Uni This link opens in a new windowUse the "Search The News" option at lower left to search a variety of news resources.
Products
- Business Insights: Essentials - Gale This link opens in a new windowClick on "Brands" in a company profile.
- D&B Hoovers This link opens in a new windowD&B Hoovers — which combines the best of the former Hoovers solution, insights-rich Dun & Bradstreet data, and the robust Avention OneSource platform — offers deeper insights on your most important industries, accounts, and contacts. It offers one-of-a-kind functionality to help you quickly analyze and understand companies at a level that was previously unheard of. SNHU’s subscription includes CRUSH and One Stop Reports. FAQ: Where can I find income statements and balance sheets? Please log out of D&B Hoovers when you are finished using the database. Note: Some users are reporting errors, such as requests for a password pop up when attempting to access from off-campus.
Please try clearing your browser's cookies/cache. Please also try a different browser. - Business Source Ultimate - EBSCO This link opens in a new windowBusiness Source Ultimate includes news articles, peer-reviewed articles, case studies, country economic reports. It also includes company profiles, SWOT analyses, and interviews with executives and analysts.
- Nexis Uni This link opens in a new windowSearch news for your company's name and the name of a specific product.
You can also identify a company's product assortment from their web page. Try to identify the corporate web page by doing a Google search for (company name) AND corporate, or (company name) AND investors. Look for annual reports or pages related to brands.
Target Market
- Mintel Academic This link opens in a new windowClick "Create Profile" to make a log-in. Browse or search for the industry that best represents your company.
- SRDS Media Planning Platform This link opens in a new windowThe Nielsen Segmentation & Market Solutions area allows for the creation of in-depth demographic reports.
- RKMA Market Research Handbooks This link opens in a new windowConsumer behavior and market research handbooks. Some contain consumer demographic information.
- IBISWorld This link opens in a new windowIndustry research reports. Look under "Products & Markets" for "Demand Determinants" and "Major Markets."
- Business Source Ultimate - EBSCO This link opens in a new windowBusiness Source Ultimate includes news articles, peer-reviewed articles, case studies, country economic reports. It also includes company profiles, SWOT analyses, and interviews with executives and analysts.
You can also search Google industry groups or individual companies that provide reports that include demographic information. Be sure that this information is coming from organizations that you know are reliable.
Competitors
Financial Overview
- Mergent INTELLECT This link opens in a new windowClick on "Financial Details" in the company profile.
- D&B Hoovers This link opens in a new windowD&B Hoovers — which combines the best of the former Hoovers solution, insights-rich Dun & Bradstreet data, and the robust Avention OneSource platform — offers deeper insights on your most important industries, accounts, and contacts. It offers one-of-a-kind functionality to help you quickly analyze and understand companies at a level that was previously unheard of. SNHU’s subscription includes CRUSH and One Stop Reports. FAQ: Where can I find income statements and balance sheets? Please log out of D&B Hoovers when you are finished using the database. Note: Some users are reporting errors, such as requests for a password pop up when attempting to access from off-campus.
Please try clearing your browser's cookies/cache. Please also try a different browser. - Business Insights: Global - Gale This link opens in a new windowClick on "Financials" under related content on a company profile page.
Set "Period" to "Last 3."