COM 227 (Campus) Public Relations
This guide is designed to accompany the campus-based COM-227 course taught by Professor Boroshok.
Measurement & Analysis
Depending on the social media platforms selected for the client, corresponding metrics will need to be outlined to determine the effectiveness of the time and resources spent marketing via each platform.
Media Metrics
Once again, Muck Rack will be a great resource to view metrics of various PR campaigns and pitches.
Social Media Metrics
Most social media platforms supply metrics to assess usage (clicks, likes, shares, etc.) You will learn about these in your course materials. Here are some potentially helpful sources:
- 19 Social Media Metrics That Really Matter This link opens in a new window - And How to Track Them (Hootsuite)
- 13 of the Best Social Media Analytics Tools This link opens in a new window (Hootsuite)
Major Social Media Platform Metrics Tools
- Google Analytics This link opens in a new window
- Meta Business Suite This link opens in a new window - and their Insights tool This link opens in a new window (which may not be available to all)
- X Account Activity Analytics (formerly Twitter) his link opens in a new window
- Instagram Insights This link opens in a new window (Only available for Instagram mobile app)
- Snapchat Insights This link opens in a new window
- Pinterest Analytics This link opens in a new window
- LinkedIn Page Analytics This link opens in a new window
- TikTok Analytics This link opens in a new window
- YouTube Analytics This link opens in a new window