Measurement & Analysis
Depending on the social media platforms selected for the client, corresponding metrics will need to be outlined to determine the effectiveness of the time and resources spent marketing via each platform.
Media Metrics
Once again, Muck Rack will be a great resource to view metrics of various PR campaigns and pitches.
Social Media Metrics
Most social media platforms supply metrics to assess usage (clicks, likes, shares, etc.) You will learn about these in your course materials. Here are some potentially helpful sources:
Major Social Media Platform Metrics Tools
Certificate Courses (free)
