SWOT Definition
SWOT stands for:
- Strengths - factors that make an organization more effective than its competitors, and the capabilities and resources that the company can use effectively to achieve its objectives.
- Weaknesses - limitations in resources, culture or capacity within the organization that can prevent it from achieving its objectives.
- Opportunities - favorable current or future external trends, changes, etc that permit the organization to enhance its efficacy and position
- Threats - unfavorable situation, trend or impending change in the external environment that currently or potentially threatens the organization’s ability to function effectively
A SWOT analysis is used to evaluate the relationship between an organization’s internal resources (strengths and weaknesses) and external possibilities (opportunities and threats) to aid in making informed choices about which actions to take to increase an organization's ability to achieve its goals and objectives.
- See if you can find an Annual Report for your organization as they often will include a SWOT analysis or at least reference to the organization's analysis of their strengths, weaknesses, potential opportunities, and environmental threats
- A SWOT analysis can also be conducted about a company/organization/entity's social media presence looking at the strengths, weaknesses, opportunities, and threats in relation to their existing social media presence and engagement, particularly in relation to their competitors' social media outreach activity
Social Media Audit
- Try using the Social Media Audit templates in the left margin to analyze your client's and their competitor's social media efforts
- Be sure to find out the same information about your client that you do about their competitors so that you can compare what each does well as well as what your client could improve upon
