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COM 227 (Campus) Public Relations

This guide is designed to accompany the campus-based COM-227 course taught by Professor Boroshok.

Additional Resources

Additional Resources

Social Media Platform Tutorials

Consider using the tutorials created by the actual social media platform instead of random YouTube videos because the platform's own tutorials will be kept up-to-date with changes in their interface and services. For those that don't have tutorials find easy-to-understand instructions directed specifically at nonprofits or small start-ups like your client. Below are some examples: 

Later

Later is a social media scheduling and marketing platform available on Instagram, Facebook, Twitter, Pinterest, LinkedIn, and TikTok. Their features focus on visual scheduling, media management, marketing and analytics. Free accounts are available as well as paid accounts that include more services and options. They also offer a 50% discount for non-profit organizations This link opens in a new window for their professional accounts. 

Later This link opens in a new window

Check out these helpful resources for using Later:

Hootsuite

Hootsuite, the social media management platform is used by nonprofits, education and business all over the world. They also publish relevant reports.

Hootsuite This link opens in a new window

Check out these helpful publications from Hootsuite:

Google Scholar

To find scholarly sources to back up your recommendations in your Social Media Plan for your client, consider using Google Scholar. Before you search, first connect Google Scholar to the library databases using the directions provided in this FAQ:

Once you have connected Google Scholar to the Shapiro Library databases, you may search using keywords and natural language search phrases like you do in a regular Google search with all the results being from scholarly journals or books. Here are some tips:

  • Limiters: Once you conduct a search and see a results list, in the left margin you may narrow by publication date: Since 2022, since 2021, since 2018 or select your own "custom date range"
  • Cited by: When you find a good result, Click on "Cited by #" beneath the citation to see all articles published since that one came out that cite it, providing a new list of more recent results to consider that all cited the "good" article you found
  • Citation: Click on the quotation marks icon to see the source cited in a variety of formats

SAMPLE SEARCH: researching target audience