Welcome to the Strategic Marketing Planning - MKT 432 Research Guide! Here you will find a number of resources to aid you in your 10 point company analysis project.
A public company is one that trades stocks or securities on an exchange. The Securities and Exchange Commission (SEC) regulates the sale of securities in the United States therefore a great deal of information, especially financial information, is available for publicly traded companies on a company's website, on free investment sites and on library subscription sites.
A private company is usually owned by an individual or a group of individuals in a partnership or closely held corporation. Minimal information is available for private companies on the web, in directories, and in newspapers.
A company that is owned by another company (parent company). Financial information on a subsidiary is seldom available and it is necessary to read the reports of the parent company. Newspaper and magazine articles often provide useful information.
A company that has operations in a number of countries. MNCs based in other countries and sell securities in the United States are regulated by the SEC
A company that is based in a foreign country and is regulated by the governing body of the home country.
A company or organization that is not allowed by law to make a profit, such as a charity, association, or educational institution