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MKT 630 - Market Research

This guide organizes library and open web resources pertinent to research statistics and data used in analysis in market research projects.

Sage Research Methods Online


  • Need help designing your research project?
  • Struggling to understand agent-based models?
  • Looking for tips to set up a focus group?

SAGE Research Methods is the ultimate methods library with more than 1000 books, reference works, journal articles, and instructional videos by world-leading academics from across the social sciences, including the largest collection of qualitative methods books available online from any scholarly publisher. The site is designed to guide users to the content they need to learn a little or a lot about their method. The Methods Map can help those less familiar with research methods to find the best technique to use in their research.