MarketLine
Useful for: Political and Economic Profile, Legal and Regulatory Profile, Monetary Considerations, and Mode of Entry Considerations
MarketLine is a data analytics and consulting company that provides analyst reports on companies, industries, countries, and more. You will want to consult both Country Profile and Industry Profile reports while developing your Business Brief.
Country Profiles
On the main MarketLine page, select "Country Profiles" from the pull-down that defaults to "All Research" and search for your selected country by name (Note that the Republic of Korea is listed under South Korea). Look for the appropriate Country Analysis Report. These reports are organized using a PESTLE (sometimes just PEST for smaller countries) analysis. This stands for the Political, Economic, Social, Technical, Legal, and Environmental landscape in your selected country. The reports are lengthy PDF files. You can use the table of contents to navigate or use the "find" feature of your PDF reader to search for keywords.
Industry Profiles
On the main MarketLine page, select "Industry Profiles" from the pull-down that defaults to "All Research" and search for your selected country by name (Note that the Republic of Korea is listed under South Korea) and Sports Equipment (ie: Spain sports equipment).
Look for the appropriate Industry Report. The reports are lengthy PDF files. You can use the table of contents to navigate or use the "find" feature of your PDF reader to search for keywords. Focus on the "New entrants" section for information on modes of entry.
- MarketLine This link opens in a new windowQuality business reports including company profiles, market reports, industry outlooks and country economic and demographic conditions.
