Top Ten Benefits of Building Strong Brands
- Increased revenues and market share
- Decreased price sensitivity
- Increased customer loyalty
- Additional leverage with vendors and retailers (for manufacturers)
- Increased profitability
- Increased stock price, shareholder value and sale value
- Increased clarity of vision
- Increased ability to mobilize an organization's people and focus its activities
- Increased ability to expand into new product and service categories
- Increased ability to attract and retain high quality employees
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