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Advertising 340 - Media Planning

This guide will help you identify and locate the resources (books, articles, etc.) that you will need for Advertising 340.

Recommended Databases

The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for doing research on the subject of media planning:

Company Profiles

The following web resources have been compiled by a librarian and may be useful in your research but don't forget to always evaluate any websites you use!