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Advertising 340 - Media Planning

This guide will help you identify and locate the resources (books, articles, etc.) that you will need for Advertising 340.

Recommended Databases


The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for doing research on the subject of industry profiles:

NAICS & SIC Classifications


The North American Industry Classification System (NAICS) is "is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy."