MKT 225 (Online) - Digital Marketing
Industries
Recommended Databases
The Shapiro Library subscribes to databases that contain industry data and reports. These reports can provide insight into the threats and opportunities present in the industry, as well as prevailing business models . The following is a list of some of the best database for finding industry profiles:
- IBISWorld This link opens in a new windowLargest web-based industry research provider covering over 13,000 domestic and international industries. Shapiro Library provides access to US Industry Market Research, IExpert Summary Reports, Business Environment Database, US Specialized Industry Reports and Global Industry Reports. Watch a video overview of the new IBISWorld interface - please note that due to our authentication model personalization features are not available. The IBISWorld classic interface will be available until mid-2020. If you encounter a login page when accessing that link, please open it in a different browser.
- MarketLine (Explorer) This link opens in a new windowQuality business reports including company profiles, market reports, industry outlooks and country economic and demographic conditions. To access data click "Explorer" under Cross Industry Intelligence Center.
- Statista This link opens in a new windowStatista is one of the leading statistics companies on the internet. With a team of over 200 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.
- Mintel Academic This link opens in a new windowMintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market