Target Market Research

Recommended Databases

The Shapiro Library subscribes to databases that provide statistics, reports, and analyst insights on the people who are likely customers of a range of products and industries. The following is a list of some of the best databases for finding demographic and market information:

Mintel Academic This link opens in a new window
Mintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market
Statista This link opens in a new window
Statista is one of the leading statistics companies on the internet. With a team of over 200 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.
RKMA Market Research Handbooks This link opens in a new window
Shapiro Library subscribes to a number of consumer behavior and marketing research handbooks in sports, leisure, entertainment and travel.
WGSN (World's Global Style Network) This link opens in a new window
WGSN is the world’s leading trend authority for creative thinkers in over 94 countries. WGSN services cover consumer insights, fashion and lifestyle forecasting, data analytics, crowd-sourced design validation and expert advisory services. SNHU's subscription includes access to: Insight, Fashion, Lifestyle & Interiors, and Instock.

Looking for more?

For more resources on target market research, check out the Library Resources for Demographic Data page on our Demographics & Statistics guide.