BUS 225 - Critical Business Skills for Success
This course will set you up for success for all your developing business skills.
Types of Business Resources
As you work through the library's resources you will find a wide variety of business information drawn from a number of different kinds of resources. The chart below presents a quick overview of some of the more common types of information resources you will encounter.
Publication Type | Examples | Content | Authors | Audience | Reviewed by |
---|---|---|---|---|---|
Academic Journals | Academy of Management Journal, Harvard Business Review, Journal of Marketing | Original Research, In-Depth, Specific, Cite Sources | Scholars and Practitioners | Scholars, Industry Professionals, Students | Scholars (Peer Review) |
Trade Publications | Street & Smith's SportsBusiness Journal, Beverage Industry, Women's Wear Daily | Brief Articles, Developments in a Specific Field, Advertisements and Job Postings | Industry Professionals and Staff Writers with Expertise | Industry Professionals | Editors |
Popular News and Magazines | Wall Street Journal, Forbes Magazine, Inc. | Brief Articles on Topics of General Interest, Advertisements | Journalists | General Public | Editors |
Government Filings | SEC Form 10-K, IRS Form 990, SEC Form 20-F | Descriptions of Organizations, Financial Information | Companies | Regulators, Investors, Analysts | Company Officers, Accountants |
Company Website | Press Releases, Annual Reports, Corporate Social Responsibility Reports | Information on Organizational Initiatives, Products, Financial Performance | Organizational Marketing Departments | General Public, Investors | Organizational Marketing Departments |
Government Information | Occupational Outlook Handbook,congress.gov, Supreme Court Decisions | Statistics, Laws, Court Cases | Government Agencies | General Public, Industry Professionals, Investors, Scholars, Students | Government Agencies |
Analyst Reports | SWOT Analysis, Mintel Report, PESTLE Analysis | Proprietary Evaluations of Organizations, Industries, and Places | Professional Analysts | Industry Professionals, Investors, Scholars | Professional Analysts, Editors |
Case Studies | Harvard Business Review Case Study, Emerald Case Study | Brief Narratives Concerning Strategy Problems | Scholars, Students | Students | Scholars (Peer Review), Host Organizations |