Academic Journals |
Academy of Management Journal, Harvard Business Review, Journal of Marketing |
Original Research, In-Depth, Specific, Cite Sources |
Scholars and Practitioners |
Scholars, Industry Professionals, Students |
Scholars (Peer Review) |
Trade Publications |
Street & Smith's SportsBusiness Journal, Beverage Industry, Women's Wear Daily |
Brief Articles, Developments in a Specific Field, Advertisements and Job Postings |
Industry Professionals and Staff Writers with Expertise |
Industry Professionals |
Editors |
Popular News and Magazines |
Wall Street Journal, Forbes Magazine, Inc. |
Brief Articles on Topics of General Interest, Advertisements |
Journalists |
General Public |
Editors |
Government Filings |
SEC Form 10-K, IRS Form 990, SEC Form 20-F |
Descriptions of Organizations, Financial Information |
Companies |
Regulators, Investors, Analysts |
Company Officers, Accountants |
Company Website |
Press Releases, Annual Reports, Corporate Social Responsibility Reports |
Information on Organizational Initiatives, Products, Financial Performance |
Organizational Marketing Departments |
General Public, Investors |
Organizational Marketing Departments |
Government Information |
Occupational Outlook Handbook,congress.gov, Supreme Court Decisions |
Statistics, Laws, Court Cases |
Government Agencies |
General Public, Industry Professionals, Investors, Scholars, Students |
Government Agencies |
Analyst Reports |
SWOT Analysis, Mintel Report, PESTLE Analysis |
Proprietary Evaluations of Organizations, Industries, and Places |
Professional Analysts |
Industry Professionals, Investors, Scholars |
Professional Analysts, Editors |
Case Studies |
Harvard Business Review Case Study, Emerald Case Study |
Brief Narratives Concerning Strategy Problems |
Scholars, Students |
Students |
Scholars (Peer Review), Host Organizations |