Porter's Five Forces

Porters Five Forces is an analytical framework developed by Harvard Professor Michael E. Porter to evaluate the state of competition and potential profitability in an industry by considering the intensify of five forces:

Threat of new entrants
Threat of substitute products or services
Bargaining power of consumers
Bargaining power of suppliers
Jockeying for position (Often phrased as "Competition.")

While all of the resources on these pages can be useful when creating your Five Forces Analysis, IBISWorld reports are created with Porter's Five Forces model in mind. The analysts and writers at IBISWorld also provide a helpful discussion of how to map their reports to those forces in the following article:

Using Porter’s Five Forces to Develop Business Strategies This link opens in a new window

References:

Porter, M.E. (1979, March). How competitive forces shape strategy. Harvard Business Review, 52(2), 137-145.

IBISWorld This link opens in a new window
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