Foundations of Business Research
Recommended Databases
The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for doing research on the subject of marketing:
- RKMA Market Research Handbooks This link opens in a new windowShapiro Library subscribes to a number of consumer behavior and marketing research handbooks in sports, leisure, entertainment and travel.
- SRDS Media Planning Platform This link opens in a new windowThe leading provider of media rates and data. Library subscribes to: Business Publication Advertising Source; Consumer Magazine Advertising Source; Direct Marketing List Source; Newspaper Advertising Source; Radio Advertising Source; TV and Cable Source; and Interactive Advertising Source. Access Note: The database has a concurrent user limit. If you can't access SRDS please try again later. The Claritas 360 Platform can only be accessed via the latest 2 versions of Google Chrome.
- Sports Market Analytics (SMA) This link opens in a new windowSport, sport management,sport marketing information from Fitness Information Technology
- Advertising Insights (Vivvix) This link opens in a new windowAdvertising Insights is a tool that allows you to view a top-level summary of the multi-media advertising marketplace. Advertising Insights monitors advertising expenditures and occurrence information for 3+ million brands across 18 media. PLEASE NOTE: This resource only allows a limited number of users at the same time. If you are unable to access this resource, please try again later or take a look at eMarketer.PRO or the resources available on the Advertising Research Guide.
- eMarketer.PRO This link opens in a new windoweMarketer provides access to market data, reports and analysis, company information, and more.
- EASI Analytic Software: The Right Site This link opens in a new windowDemographic and market analysis reports. To access: Email ask@snhu.libanswers.com for username and password, please provide your student ID number.
