MBA 560 - Marketing and Strategy
This guide is intended to help you identify and locate scholarly and non-scholarly resources (books, articles, open web resources, etc.) for MBA 560. On this guide you'll also find info. on library services, research tips, career info., etc
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Professional Associations
Are you interested in exploring professional associations related to marketing or marketing strategy? Professional associations can be great resources to learn more about research, events, news, networking, and perhaps, becoming a member of a local chapter.