Market Research

"Market research helps you find customers for your business. Competitive analysis helps you make your business unique. Combine them to find a competitive advantage for your small business."

Read the full article from the U.S. Small Business Association below:

Market research and competitive analysis This link opens in a new window
Market research helps you find customers for your business. Competitive analysis helps you make your business unique. Combine them to find a competitive advantage for your small business.

Subscription databases with Marketing Research Reports

Mintel Academic This link opens in a new window
Mintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market
Statista This link opens in a new window
Statista is one of the leading statistics companies on the internet. With a team of over 200 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.
Sports Market Analytics (SMA) This link opens in a new window
Sport, sport management,sport marketing information from Fitness Information Technology
RKMA Market Research Handbooks This link opens in a new window
Shapiro Library subscribes to a number of consumer behavior and marketing research handbooks in sports, leisure, entertainment and travel.
MarketLine (Explorer) This link opens in a new window
Quality business reports including company profiles, market reports, industry outlooks and country economic and demographic conditions. To access data click "Explorer" under Cross Industry Intelligence Center.
eMarketer.PRO This link opens in a new window
eMarketer provides access to market data, reports and analysis, company information, and more.
Euromonitor Passport This link opens in a new window
Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide.

For more information on market and demographic research:

Demographics & Statistics Guide
This Shapiro Library guide is intended to help you identify and locate scholarly and non-scholarly resources (books, articles, etc.) on the subject of demographics and statistical information