Marketing Trends

AI, social media platforms, machine learning - what are the up and coming trends for marketing and how can your company stay competitive? The databases below provide you insight on these trends to help you develop a marketing strategy.

Mintel Academic This link opens in a new window
Mintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market
WGSN (World's Global Style Network) This link opens in a new window
WGSN is the world’s leading trend authority for creative thinkers in over 94 countries. WGSN services cover consumer insights, fashion and lifestyle forecasting, data analytics, crowd-sourced design validation and expert advisory services. SNHU's subscription includes access to: Insight, Fashion, Lifestyle & Interiors, and Instock.

TrendWatching
We help forward-thinking business professionals in 180+ countries understand the new consumer and subsequently unlock compelling, profitable innovation opportunities.
Forbes
How Digital Marketing Will Change In 2018: 15 Top Trends

Advertising Insights (Vivvix) This link opens in a new window
Advertising Insights is a tool that allows you to view a top-level summary of the multi-media advertising marketplace. Advertising Insights monitors advertising expenditures and occurrence information for 3+ million brands across 18 media. PLEASE NOTE: This resource only allows a limited number of users at the same time. If you are unable to access this resource, please try again later or take a look at eMarketer.PRO or the resources available on the Advertising Research Guide.