Marketing - Digital Marketing Concentration
This guide is intended to help you identify and locate resources on the subject of Digital Marketing.
Key Journals
Library Article Databases
Here will find valuable information in the form of articles from trade publications, magazines, scholarly journals, reports, etc. The following is a list of some of the best databases for supporting your marketing research:
- ABI/INFORM Collection - ProQuest This link opens in a new window
Major source for academic journals, trade publications, market and industry research reports, company annual reports, dissertations, and working papers. Also contains country profiles and economic forecasts for most major economies.
- Business Source Ultimate - EBSCO This link opens in a new windowBusiness Source Ultimate includes news articles, peer-reviewed articles, case studies, country economic reports. It also includes company profiles, SWOT analyses, and interviews with executives and analysts.
- SAGE Journals This link opens in a new windowThe SAGE Journals platform includes full text of scholarly journals from SAGE publications in many disciplines, such as, education, sociology, women's studies, criminal justice and business.
