In addition to the resources listed in the other navigation tabs you will find valuable information in the form of articles from trade publications, magazines, scholarly journals, reports, etc. The following is a list of some of the best databases for supporting your marketing research.
Major source for academic journals, trade publications, market and industry research reports, company annual reports, dissertations, and working papers. Also contains country profiles and economic forecasts for most major economies.
Business Source Ultimate includes news articles, peer-reviewed articles, case studies, country economic reports. It also includes company profiles, SWOT analyses, and interviews with executives and analysts.
Timely feature articles by franchising experts, legislative developments, resources, educational programs, current franchise news and international activities for franchisors and those keeping in touch with the franchise industry.