Marketing
This guide is intended to help you identify and locate scholarly and non-scholarly resources (books, articles, etc.) on the subject of marketing. On this guide you'll also find info. on library services, research tips, career info., etc
Finding Demographic & Market Information
Recommended Databases
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EASI Analytic Software: The Right Site This link opens in a new windowDemographic and market analysis reports. To access: Email ask@snhu.libanswers.com for username and password, please provide your student ID number.
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Mintel Academic This link opens in a new windowMintel offers market research reports covering US and International marketplaces. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market
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Statista This link opens in a new windowStatista is one of the leading statistics companies on the internet. With a team of over 200 statisticians, database experts, analysts, and editors, Statista provides users with an innovative and intuitive tool for researching quantitative data, statistics and related information.
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Reference Solutions - Data Axle This link opens in a new windowDatabase of over 10.5 million public and private businesses.
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SAGE Data This link opens in a new windowProvides access to more than 18.9 billion data points from more than 70 source organizations.
Web Resources
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Bureau of Labor Statistics This link opens in a new windowThe BLS keeps and provides statistics on employment and unemployment and compensation among other topics. They also publish the excellent Occupational Outlook Handbook, which summarizes working conditions, pay, and training required for a wide range of occupations
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US Census Bureau This link opens in a new windowThe homepage of the US Census bureau is a portal to a wide range of demographic databases offering information on population, household activity and consumer spending.
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Current Industrial Reports This link opens in a new windowThe Current Industrial Report (CIR) program has been providing monthly, quarterly and annual measures of industrial activity for many years. The primary objective of the CIR program is to produce timely, accurate data on production and shipments
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State and County Quickfacts This link opens in a new windowQuickFacts provides statistics for all states and counties, and for cities and towns with a population of 5,000 or more.