Marketing
This guide is intended to help you identify and locate scholarly and non-scholarly resources (books, articles, etc.) on the subject of marketing. On this guide you'll also find info. on library services, research tips, career info., etc
Finding Demographic & Market Information
Recommended Databases
- SRDS Media Planning Platform This link opens in a new windowThe leading provider of media rates and data. Library subscribes to: Business Publication Advertising Source; Consumer Magazine Advertising Source; Direct Marketing List Source; Newspaper Advertising Source; Radio Advertising Source; TV and Cable Source; and Interactive Advertising Source. Access Note: The database has a concurrent user limit. If you can't access SRDS please try again later. The Claritas 360 Platform can only be accessed via the latest 2 versions of Google Chrome.
- EASI Analytic Software: The Right Site This link opens in a new windowDemographic and market analysis reports. To access: Email ask@snhu.libanswers.com for username and password, please provide your student ID number.
Web Resources
- Bureau of Labor StatisticsThe BLS keeps and provides statistics on employment and unemployment and compensation among other topics. They also publish the excellent Occupational Outlook Handbook, which summarizes working conditions, pay, and training required for a wide range of occupations
- US Census BureauThe homepage of the US Census bureau is a portal to a wide range of demographic databases offering information on population, household activity and consumer spending.
- Current Industrial ReportsThe Current Industrial Report (CIR) program has been providing monthly, quarterly and annual measures of industrial activity for many years. The primary objective of the CIR program is to produce timely, accurate data on production and shipments
- State and County QuickfactsEasy to use website from the US Census Bureau. Provides comparative data for each state and county for 33 categories divided into three groups: Population, Business & Geography.
Books
Best Customers: Demographics of Consumer Demand by Call Number: Available OnlineISBN: 9781933588070Publication Date: 2015-07-30
Who's Buying Information and Consumer Electronics, 3rd Ed by Call Number: Available OnlineISBN: 9781935775072Publication Date: 2010-11-01
Older Americans: A Changing Market by Call Number: Available OnlineISBN: 9781937737085Publication Date: 2012-06-15
