Marketing
This guide is intended to help you identify and locate scholarly and non-scholarly resources (books, articles, etc.) on the subject of marketing. On this guide you'll also find info. on library services, research tips, career info., etc
Key Journals
Recommended Databases
The Shapiro Library subscribes numerous databases filled with scholarly articles, book chapters, research reports, statistics, and more from thousands of respected publications. The following is a list of some of the best database for doing research on the subject of marketing:
- Business Source Ultimate - EBSCO This link opens in a new windowBusiness Source Ultimate includes news articles, peer-reviewed articles, case studies, country economic reports. It also includes company profiles, SWOT analyses, and interviews with executives and analysts.
- ABI/INFORM Collection - ProQuest This link opens in a new windowMajor source for academic journals, trade publications, market and industry research reports, company annual reports, dissertations, and working papers. Also contains country profiles and economic forecasts for most major economies.
- Nexis Uni This link opens in a new windowNexis Uni provides full-text access to over 15,000 news, business, and legal sources. News coverage includes deep archives and the latest stories. Use the Company Dossier module to retrieve detailed company information and financial performance measures. The Company Dossier module also allows you to identify and compare companies matching specific criteria. This product also provides access to the renowned Shepard's Citations service for all federal and state court cases 1789-present. Nexis Uni is the new platform to replace LexisNexis Academic, which has been phased out by the vendor.
- Wall Street Journal, Eastern Edition - ProQuest This link opens in a new windowSearchable database of articles from the world's leading financial newspaper
