Your one-stop library resource for scholarly and non-scholarly books and ebooks, databases and journals, web resources, research tips and tools, career information, and more on brand management or related topics! On this guide you'll also find information on library services, tools, and other web resources to help you write your papers, do your presentations, cite your sources, and more.
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Increased revenues and market share
Decreased price sensitivity
Increased customer loyalty
Additional leverage with vendors and retailers (for manufacturers)
Increased stock price, shareholder value and sale value
Increased clarity of vision
Increased ability to mobilize an organization's people and focus its activities
Increased ability to expand into new product and service categories
Increased ability to attract and retain high quality employees