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Shapiro Library

MKT 678 - Brand Management

This guide was developed for MKT 678 students to help identify Shapiro Library resources for use in their course assignments and project.

NAICS & SIC Classifications


The North American Industry Classification System (NAICS) is "is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy."

You can search NAICS at the U.S. Census Bureau This link opens in a new window.

The older Standard Industry Classifications (SIC) is still in use and can be searched at the U.S. Dept of Labor This link opens in a new window.

Equivalency tables between the two systems can be found at the U.S. Census Bureau This link opens in a new window.